Strategy | AGL

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Maximising opportunities to create value

Our strategy, connecting customers to a sustainable future and transitioning our energy portfolio, recognises the need to balance energy affordability, reliability and security, while evolving the way we meet the changing needs of our customers and the communities in which we operate.

Supported by our foundational pillars - Embracing ESG (Environmental, Social and Governance), Future-fit people and culture and Technology at the core - we’re focused on maximising opportunities to create value for our customers, shareholders and other stakeholders.

Our purpose: Powering Australian life

Our strategic focus

What we’re focusing on for success.

Connecting our customers to a sustainable future

Helping customers decarbonise the way they live, move and work.

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Transitioning our energy portfolio

Ambition to add 12 GW new renewable generation and firming by the end of 2035, and seek options to accelerate where possible.

Our foundation

We will enable this transformation by ensuring a strong foundation.

Embracing ESG

We factor ESG considerations into the work we do and the decisions we make.

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Future-fit people and culture

Our people are empowered as the driving force of a safe, future focused, purpose driven business.

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Technology at the core

Growth and CX unlocked through technology, digitisation and AI.

Delivering for shareholders

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Shareholder value

Providing financial stewardship, effective capital allocation and strong returns to shareholders.

Learn more about AGL

Our 2024 Annual Report

Our financial results, operations, strategy and governance.

Annual Report 2024 (PDF)

Purpose and values

Guiding everything we do.

Visit Purpose and values

Leadership

Our board and executive team.

Visit Leadership