AGL has three simple strategic priorities: growth, transformation and social licence.


We think about growth as meeting customer needs along three horizons:

  1. Optimising our existing portfolio for performance and value.
  2. Evolving and expanding our core energy market offerings.
  3. Creating new opportunities with connected customers.



Building on AGL’s 180-year heritage, we must keep repositioning ourselves for the modern world. This means that our digital transformation will continue, and we’ll adopt and embed best-in-class technology and data analysis wherever we can.

Social licence

Social licence is about meeting and exceeding community expectations. Our ongoing investment in energy supply, signing up to an industry-led Energy Charter to drive better customer outcomes, our actions to support vulnerable customers and reviewing our key customer and community commitments are integral to this. But we know there’s more we need to do.