AGL updates its brand for the future

AGL Energy (AGL) today released a brand refresh campaign to demonstrate how it is transforming to meet the needs of energy consumers.

According to AGL Managing Director & CEO Andy Vesey, AGL is changing because Australians’ expectations of the way energy is produced and used is changing. 

“The reality is we are moving to a carbon-constrained future and customers have higher expectations due to improvements in technology,” Mr Vesey said. 

“AGL has a long history of innovation as Australia’s second-oldest company – we need to continue to adapt to meet our customers’ needs.

“We are in a unique position as Australia’s largest ASX listed owner, operator and developer of renewable energy but also the largest emitter of carbon – we recognise we need to show how we are assisting with the energy transition.

“Our brand campaign includes a TV ad which talks about our plans to transition from coal and our ongoing commitment to investing in renewable energy,” Mr Vesey added.

“In 2015 we set a deadline to be out of coal by 2050 because an orderly closure of coal is needed to deliver energy security, reduce price spikes for customers and ensure the lights stay on tomorrow and into the future as we transition to a higher penetration of renewables.

“We also know our customers are looking for better choice and control over their energy usage and costs and they want to deal with us online, particularly on their mobiles. 

“Our logo has been updated for a digital world and aligns to our broader $300 million Customer Experience Transformation program,” said Mr Vesey. 

AGL will be rolling out its brand refresh progressively over the next 12 to 18 months. Other elements of the campaign include newspaper and digital advertising. 

More information on the branding update is available on the AGL website: agl.com.au/theplan


About AGL
AGL is one of Australia’s leading integrated energy companies. It is taking action to responsibly reduce its greenhouse gas emissions while providing secure and affordable energy to its customers. Drawing on 180 years of experience, AGL serves its customers throughout eastern Australia with meeting their energy requirements, including gas, electricity, solar PV and related products and services. AGL has a diverse power generation portfolio including base, peaking and intermediate generation plants, spread across traditional thermal generation as well as renewable sources including hydro, wind, solar, landfill gas and biomass.