AGL Energy Limited (AGL) has announced the appointment of McCann Melbourne (McCann) as its new brand and advertising agency.

The appointment follows an extensive pitch process that included three other agencies, including incumbent GPY&R.

Brand and Communications Manager, Christine Tomaras, acknowledged the high calibre of the agencies that participated.

"We want to thank all the agencies that participated in the pitch process. We also thank the talented people at GPY&R for their contribution and passion for the AGL business over the past seven years and wish them all the best for the future."

"We are delighted to welcome McCann to the AGL team. The insights, strategy and creative ideas they presented were outstanding and we look forward to working together," said Ms Tomaras.


About AGL

AGL is one of Australia's leading integrated renewable energy companies and is taking action toward creating a sustainable energy future for our investors, communities and customers. Drawing on over 175 years of experience, AGL operates retail and merchant energy businesses, power generation assets and an upstream gas portfolio. AGL has one of Australia's largest retail energy and dual fuel customer bases. AGL has a diverse power generation portfolio including base, peaking and intermediate generation plants, spread across traditional thermal generation as well as renewable sources including hydro, wind, landfill gas and biomass. AGL is Australia's largest private owner and operator of renewable energy assets and is looking to further expand this position by exploring a suite of low emission and renewable energy generation development opportunities.