Running a business and looking to install EV chargers for your customers?

Why are businesses installing EV chargers?

EV uptake in Australia is accelerating, and with it, the need for more public and semi-public charging. We'll need tens of thousands of additional charge points by the early 2030s according to Deloitte.

‘For retailers, commercial landlords and destination venues, this demand creates a clear opportunity,’ says Luke. Charging attracts customers, increases dwell time and can help strengthen brand preference. But delivering a smooth experience requires more than installing a few charge points.

Most of the complexity sits in the background: setting and updating tariffs, keeping software current, surfacing chargers in the right apps and providing timely support. These tasks fall outside the day to day operations of most large organisations and building that capability internally can be costly and slow.

How the EMSP model helps you simplify, de‑risk and scale

An EMSP brings the essential parts of a charging ecosystem together so everything works as it should.

• Network access and visibility
  Your chargers appear across a wider charging network, making them easy for EV drivers to find and trust. More visibility generally means more utilisation and a stronger return on investment.
• Authentication, billing and payments
  Drivers can start a charge through an app or RFID card, with payments handled automatically. Funds are settled to you with clear reporting and no need to build or maintain payment systems yourself.
• Session management and tariff control
  You can set prices based on time, kWh or dwell periods and adjust them by site or time of day to manage demand and running costs.
• Driver support
  Dedicated support teams troubleshoot issues quickly, improving the driver experience and removing the burden from your frontline teams.

What good looks like across different site types

• Consumer retail (shopping centres, bigbox stores)
  Your goal is to attract customers and keep traffic flowing. An EMSP platform helps you manage fair usage with simple pricing rules (like higher rates after a grace period). It can also show live charger availability and offer loyalty linked pricing, all without adding complexity in-store.
• Commercial landlords
  Charging is becoming a key factor in leasing and can increase the capital value of a property. Landlords can tailor access for tenants and visitors, allocate costs fairly and generate a small revenue stream. A portfolio-wide view helps you plan future capacity and avoid stranded investments as adoption grows.
• Transport and logistics 
  For small fleet operators, an EMSP acts as the central hub connecting vehicles, charging infrastructure and energy management into one ecosystem. It reduces costs by optimising charging schedules, accessing better energy rates and improving vehicle uptime. An EMSP also provides real‑time data and insights that can help operators run more efficient, reliable and scalable electric fleets.

Derisking the day to day realities

The best customer experiences for EV drivers is dependent on having strong software, payments and customer support behind it. An EMSP agreement helps ensure a streamlined, well‑governed engagement and should address the following:

• Hardware uptime and maintenance 
  Central monitoring and remote management reduce downtime, while coordinated maintenance keeps chargers operating smoothly without adding pressure to site teams.
• Data and insights
  Clear utilisation, revenue and energy data help you understand demand, plan when and where to expand and gives insights into your customers’ experiences.
• Simple scalability 
  Start with a pilot at a flagship site and roll out across your network using the same system and support model.

A single accountable partner brings consistency and reliability - qualities drivers will associate directly with your brand.

Getting started

1. Define your goals 
   Are you aiming to attract foot traffic, meet tenant needs, support employees or create a new revenue stream? Your goals shape where you install chargers and how you set prices.
2. Assess your sites
   Look at electrical capacity, how long people stay and parking patterns. This will help you choose the right mix of AC and DC chargers and the number of bays you need.
3. Pilot, learn and scale 
   Start at a prominent site, monitor usage and feedback, and expand with confidence.

The bottom line

Installing EV chargers doesn’t have to be complex. With the right EMSP partner, you can deliver a reliable, customer friendly charging experience without building new operational systems from scratch. You’ll make your sites more appealing today while preparing for growing EV adoption tomorrow.