Good decisions are often difficult to make. And if you’re in the market for electrical goods, they’re really difficult.
According to researchers, when choosing what products to buy or what services to use, people often think they’re making smart decisions and behaving in highly rational ways, in line with their values and intentions. But daily life shows us this is often not the case.
Essentially, these researchers are saying how we mean to live and how we actually live don’t always match up.
Consumers make complex decisions all the time, and as the range of consumer goods expands, we’re using more and more electrical items. We’re hooking them up to the grid with less time to consider their impact – and very little time to consider whether plugging them in lines up with our values and intentions.
So, it’s time to make the ‘smart decisions’ those researchers discussed. Here’s a rundown of the power you can expect household appliances to use.