AGL revamps website
28 September 2009
Australia’s largest integrated renewable energy company, AGL Energy has relaunched its website with design focused on helping customers and other users locate information and transact online more quickly and easily.
AGL General Manager Marketing, David Hamilton said “Our customers told us they wanted easier navigation and simplicity in managing core online functions – so we have reorganised core content to suit their needs.”
“This involved sophisticated analytics tools, reducing the steps to locating information and moving popular pages to the forefront on the homepage.”
The new navigation carried throughout the entire site, means visitors can access information around joining AGL, moving home, booking a tradesperson and make account enquiries, wherever they are on the site.
In addition, a completely new Help Centre boasts independently searchable FAQ’s, all the need to know contact and emergency numbers, feedback forms and online tools making it simple for customers to transact with AGL.
The layout of AGL’s Energy Plans page has also been redefined to make it easier for people to choose the plan that’s right for them.
“We have strived to make these pages engaging and interactive to allow customers to easily access the benefits of our Energy Plans and make better energy decisions,” said Mr Hamilton.
The energetic new website reflects not only AGL’s focus on an improved customer experience, but its leadership in renewable energy.
Highlights:
- Most popular functions on every page i.e., pay my bill, moving home, join or switch, energy plans and pricing
- New Help Centre with easy sign up, detailed FAQ’s, Emergency Information and online enquiries like moving
- Revamped Energy Plans page showcasing benefits and green energy – all delivered via interactive
- New solar energy website providing information on solar electricity and solar hot water
- Easy access Join or Switch to AGL form on homepage delivering rapid request to customers.
Further enquiries:
Media
Giselle Pethard, Publicity Manager
Direct: + 61 3 8633 6115
Mobile: + 61 (0) 414 299 658
e-mail: gpethard@agl.com.au
About AGL
AGL is Australia’s largest integrated renewable energy company and is taking action toward creating a sustainable energy future for our investors, communities and customers. Drawing on over 170 years of experience, AGL operates retail and merchant energy businesses, power generation assets and an upstream gas portfolio. AGL has Australia's largest retail energy and dual fuel customer base. AGL has a diverse power generation portfolio including base, peaking and intermediate generation plants, spread across traditional thermal generation as well as renewable sources including hydro, wind, landfill gas and biomass. AGL is Australia's largest private owner and operator of renewable energy assets and is looking to further expand this position by exploring a suite of low emission and renewable energy generation development opportunities.